By now,most of you guys would have seen the DiGi yellow man commercial on tv. It was made in conjuction to their promotion of DiGi:The Widest Coverage.For those who feel lost right about now, watch the video below :
The video was funny to say the least. It had a catchy tune and the darn yellow man was funny. It made people start looking out for a yellow man (that is assuming that they are a DiGi customer).This marketing gimmick can be considered a success cause everyone started talking about it,regardless of how they feel towards the yellow man (or yellow people cause i swear one of them yellows looked like a woman). DiGi came out with followups to the commercial with different versions as shown below:
However,the advertisement has ruffled some feathers with some Celcom users who also boast on having the widest coverage in Malaysia. 2 videos were made as a reply to the
DiGi yellow man:
I am reminded of the great brand wars of the American culture when i see this video. The rivalry between Coca-Cola and Pepsi or even Nike and Adidas has been classic. This might start to get interesting everyone and it would be good to entertainment:D
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